Easy and Simple Ways to Promote Your Event Using Social Media

These social media tips are going to boost your presence online. Using social media you can touch new heights and get more costumers.

If you’re busy organizing and planning the logistics of an event, promotion can seem daunting.

There’s so much to do when it comes to event planning — sometimes the last thing we think about is how to actually get people to show up and enjoy the very thing we’ve been working on!

We think event promotion should be fun, though, so we’ve created this list of simple ways to promote your event using the social media networks you already have. We’ve also included some customizableCanva templates within the article so you don’t have to worry about designing promotional materials from scratch.

01. Create an event on Facebook and promote it on your business page

This may seem obvious but it’s for a good reason. Facebook events are ubiquitous, and people see them, interact with them, and, most importantly, get event information from them every day.

Promoting the event on your business Facebook page gives you a double whammy— followers who land on your business page for other reasons will learn about your event, and followers who are invited to your Facebook event can invite their friends!

Gabby Bernstein

Take Gabby Bernstein for example. She’s currently promoting her live masterclass on her professional Page through her cover image. It’s the biggest thing on the page and everyone who lands there will see it. It includes the essential information about the event, and takes advantage of the call-to-action button to get people to register!

02. Use Facebook ads to promote the event

This method requires a small investment, but it can be worth it to help you reach a larger audience who you may not have connected with yet.

Facebook ads can target specific a demographic so you can be sure to reach your target audience, which will likely give you a higher conversion rate (i.e. more of the right people clicking and signing up)!

Using a professional-looking image is crucial, as there is so much other visual stimulation on Facebook. Since you’ll be using the ads to connect with new potential customers, you want the best first impression.

03. Post a short video with highlights from similar previous events

People can’t get enough of videos these days, which you can use to your advantage. Show your customers what they can expect from an event hosted by you by creating a video of highlights from last year’s event. Then, post the video on your YouTube channel and on your Facebook page to share it with your friends and followers.

Click-worthy videos always have an attention-grabbing thumbnail that entices people to press play, so make sure yours stands out in a good way. Use a template like the one below to create a beautiful video thumbnail.

04. Design a geofilter to use on Snapchat

Snapchat is a booming social media network and it’s not just for teens. Tons of businesses are using it to communicate with customers, show them behind-the-scenes preparations, and have one-on-one interactions that create personal connections.

There’s a certain exclusivity about geofilters that make them desirable. Users can only use the filter if they’re in a certain place at a certain time… and that could be your event. People snapping geofiltered videos and photos of the event to their friends generates buzz, which can be especially useful if your event happens on a regular basis.